Grande Villas

Poster

client: A new luxury condominium resort at Indian Beach, along North Carolina's Crystal Coast.

objective: Position Grande Villas as the premier residence of its kind in the area, appealing to local buyers looking for a permanent residence as well as others throughout the region preferring a vacation home, while meeting aggressive pre-sale goals.

challenge: Create the idea of Grande Villas before construction breaks ground, conveying the qualities of luxury condominium amenities in a rustic, Inner Banks setting.

response: A sales campaign throughout the Southeast to promote a new summer residential structure in one of North Carolina's prime locations, helping potential buyers ''Discover the Crystal Coast'' by implementing the use of all forms of media, including a sales center on the coast and one in Raleigh.

results: The campaign prompted a rise in interested buyers, aiding Grande Villas in keeping their pre-sales on track.